UPLAND was founded in California, USA, in the heart of a cycling-centric town of the same name. With a rich heritage of craftsmanship and a strong competitive pedigree, UPLAND has become an internationally recognized professional bicycle brand. For over 40 years, the company has been dedicated to the research, development, and creation of high-performance models. UPLAND’s bikes are known not only for their exceptional performance, but also for their striking visual appeal, making them highly coveted by cyclists worldwide.